3 Things to ‘Be’ When Marketing in a ‘Distracted’ World

3 Things to ‘Be’ When Marketing in a ‘Distracted’ World Jenny Stilwell

Getting through to your target market with online and offline marketing messages is increasingly harder to do. In my book, ‘Small Business CEO’, I take you through the key marketing strategies to focus on when your business is in Foundation Stage. This includes getting your value proposition right, and your core messages, and creating a […]

How-To: Setting KPIs for Your Team and Your Company

Setting KPIs

Most people who run a business or part of a large company struggle when it comes to setting KPIs –  Key Performance Indicators. Here are three steps for setting KPIs for your team: Ask what the person is responsible for and what you want them to focus on. Check their position description and adjust if […]

Managing by Dashboard – Make it Easy 

Managing by Dashboard - Make it Easy

It can be really time consuming, when you want to track how your business is performing across multiple departments or product lines, or other variables, when you don’t have that information at hand. You have to find it, maybe pull out a comparison of last year’s figures, and then wade through it all.  That’s why […]

3 Ways to Have Others Bring Innovation into Your Company

3 Ways to Have Others Bring Innovation into Your Company - Jenny Stilwell

If you want to learn more about what sort of innovation you could be developing in your company but don’t really know where to start, I highly recommend the following: Ask your key suppliers to come in and brief you on trends and innovation in their industry. When I ran a contract manufacturer of bath […]

3 Things to Include in a Good Position Description

3 Things to Include in a good position Description - JennyStilwell.com.au

Writing position descriptions is something that most of us don’t really enjoy doing. However, breaking it down into three sections can make it easier to create. Why does the role exist – what is the purpose of the role? Think of the role in terms of whether it exists to support, create or drive? A […]

5 BIG Mistakes When Asking Clients for Feedback

Feedback - jennystilwell.com.au

Feedback from your clients and customers on an ongoing basis is essential for several reasons: When done the right way, it is seen as a positive thing by your clients as an indicator of your intent to improve and perhaps expand on the products and services you deliver As Dan Kennedy says, “Inspect what you […]

How to attract the staff you need

Jenntystilwell.com.au - Staff Attraction

Just because you select an ideal recruit for your business, doesn’t mean they will automatically want to work for you. Why not? Many businesses overlook the fact that they have to sell their offer and make it an attractive option for prospective new employees. If you operate in a competitive environment where good recruits are […]

How to Measure Your Marketing Results

How do you get the most out of your marketing spend? There’s no point in spending the money on marketing activities unless you have the ability to measure the results. Otherwise, how will you know which activities to stop, and which ones to repeat, as they’ve been so successful for you? The following checklist is […]