When the time comes to ramp up your business, and invest resources for growth, you really need to know your numbers so you don’t invest in the wrong things. Here is a very simplified summary of the key numbers you need to know: Sales Where are they coming from? Where do you make most of […]
Getting through to your target market with online and offline marketing messages is increasingly harder to do. In my book, ‘Small Business CEO’, I take you through the key marketing strategies to focus on when your business is in Foundation Stage. This includes getting your value proposition right, and your core messages, and creating a […]
Once you’ve done all the groundwork to put your marketing foundations in place, and are very clear on your direction and desired outcomes, it’s time to select from a menu of options and put together a 12 month marketing program that will work best for you. In this article, I’ll cover 7 of those options […]
