3 Things to ‘Be’ When Marketing in a ‘Distracted’ World

3 Things to ‘Be’ When Marketing in a ‘Distracted’ World Jenny Stilwell

Getting through to your target market with online and offline marketing messages is increasingly harder to do. In my book, ‘Small Business CEO’, I take you through the key marketing strategies to focus on when your business is in Foundation Stage. This includes getting your value proposition right, and your core messages, and creating a […]

Top 7 Marketing Reasons to Host an Event

Top 7 Marketing Reasons to Host an Event - Jennystilwell.com.au

Hosting your own event is a great marketing strategy that in my experience, always generates new business opportunities. Here are my top 7 reasons to host one: Reinforces Your Market Position – since it’s your event, you control how everything is done from catering to signage to welcoming guests and any product samples or information […]

3 Reasons You Need Tiers To Grow Your Business

Client tiers are important! Not just for small businesses but also for large companies, but many times people forget about tiers. It’s a great tool to keep you focused. For this article, I’ll use a hypothetical one or two partner suburban accounting practice with 600 clients as an example. Let’s assume that there’s likely to […]

How to Measure Your Marketing Results

How do you get the most out of your marketing spend? There’s no point in spending the money on marketing activities unless you have the ability to measure the results. Otherwise, how will you know which activities to stop, and which ones to repeat, as they’ve been so successful for you? The following checklist is […]

The role of CEO as marketer

The role of CEO as marketer

  Not all business owners or CEOs have marketer as one of their roles. There are two key reasons for this: they don’t have time to do it after they’ve addressed their other roles, or they don’t have a background in marketing or a real understanding of what is required and so don’t make time […]

Strategies for Building Your Business

Strategies to build your business

How do you know which strategy will grow your business most effectively in the short and long term? Market penetration, market extension, product development or diversification are the primary strategies for building your business. You can also grow organically (growth in your own business) or by acquisition (of another business). This article summarises what these […]

Foundations for Business Growth – A Quick Reference Guide

Set Goals Develop Business Growth Strategy Align & Mentor People Execute Plan Review Performance The strategic planning process is not simple. It involves understanding your market, you competitors, your clients, the motivations and drivers of the people on your team, your own drivers and needs, what is working and what isn’t, where the core competencies […]