In order to make this an easy read, I’ve given 7 points to consider in response to the question of whether your marketing strategy needs a refresh… Do you have a content marketing strategy? We need to remember the key point of content marketing is to take your readers through the process of AIDA: Attract […]
When we had our first wave of lockdown early on in the year, it became obvious that business would not be the same for the next few months. As the months rolled on, it seemed that business for most companies would possibly never be the same. Apart from the industries that have been deeply affected […]
Managing a team remotely isn’t any more problematic than managing one in person, IF you have the right framework in place. Whether you manage a team of two or one hundred and two, there are some key things you need to have in place to make managing your team easier. These include some of my […]
The reason I’m covering this topic is because all too often I see small business owners – mostly those in Foundation – focusing just on sales. All their activities are about getting the sale, and being paid to receive the cash (or the funds). Whilst that is an extremely important part of your business to […]
Getting through to your target market with online and offline marketing messages is increasingly harder to do. In my book, ‘Small Business CEO’, I take you through the key marketing strategies to focus on when your business is in Foundation Stage. This includes getting your value proposition right, and your core messages, and creating a […]
Hosting your own event is a great marketing strategy that in my experience, always generates new business opportunities. Here are my top 7 reasons to host one: Reinforces Your Market Position – since it’s your event, you control how everything is done from catering to signage to welcoming guests and any product samples or information […]
Client tiers are important! Not just for small businesses but also for large companies, but many times people forget about tiers. It’s a great tool to keep you focused. For this article, I’ll use a hypothetical one or two partner suburban accounting practice with 600 clients as an example. Let’s assume that there’s likely to […]
How do you get the most out of your marketing spend? There’s no point in spending the money on marketing activities unless you have the ability to measure the results. Otherwise, how will you know which activities to stop, and which ones to repeat, as they’ve been so successful for you? The following checklist is […]
This is by no means comprehensive, but it is a very simple checklist to use when launching a new product or service into your existing customer market, or a new market. 1. Conduct market research a. Analyse information objectively (for what it is, not what you want it to be) b. Identify and profile target […]
Not all business owners or CEOs have marketer as one of their roles. There are two key reasons for this: they don’t have time to do it after they’ve addressed their other roles, or they don’t have a background in marketing or a real understanding of what is required and so don’t make time […]
