The role of CEO as marketer

The role of CEO as marketer

  Not all business owners or CEOs have marketer as one of their roles. There are two key reasons for this: they don’t have time to do it after they’ve addressed their other roles, or they don’t have a background in marketing or a real understanding of what is required and so don’t make time […]

Strategies for Building Your Business

Strategies to build your business

How do you know which strategy will grow your business most effectively in the short and long term? Market penetration, market extension, product development or diversification are the primary strategies for building your business. You can also grow organically (growth in your own business) or by acquisition (of another business). This article summarises what these […]

Foundations for Business Growth – A Quick Reference Guide

Set Goals Develop Business Growth Strategy Align & Mentor People Execute Plan Review Performance The strategic planning process is not simple. It involves understanding your market, you competitors, your clients, the motivations and drivers of the people on your team, your own drivers and needs, what is working and what isn’t, where the core competencies […]

Checklist for Creating Winning Proposals

Checklist for Creating Winning Proposals

Preparation 1. Do you have enough information on the client’s company to understand their business and the context of their inquiry/request/approach to you? 2. Have you identified the stakeholders? 3. Do you understand what each of the stakeholders really wants? 4. Have you assessed the business requirements, and the individual requirements, of your clients? 5. […]