3 Reasons to Consider an Acquisition

Jenny Stilwell -

Acquisitions can seem like an exciting strategy to grow your business, offering a fast-track to quick growth and scale. Big companies do acquisitions! The prospect of doing one for your own company can be alluring….. Before you go down this path and spend time and energy focusing on what may not be the right strategy […]

Culture and The Small Business CEO

Small Business CEO and Culture

I personally believe that you cannot change the culture of a business without changing the people. It’s like hitting the ‘refresh’ button. I also know this from personal experience, having had to change the culture of a few organisations along the way, and it can’t be done with a few workshops and bonding weekends. People […]

3 Things to ‘Be’ When Marketing in a ‘Distracted’ World

3 Things to ‘Be’ When Marketing in a ‘Distracted’ World Jenny Stilwell

Getting through to your target market with online and offline marketing messages is increasingly harder to do. In my book, ‘Small Business CEO’, I take you through the key marketing strategies to focus on when your business is in Foundation Stage. This includes getting your value proposition right, and your core messages, and creating a […]

3 Ways to Have Others Bring Innovation into Your Company

3 Ways to Have Others Bring Innovation into Your Company - Jenny Stilwell

If you want to learn more about what sort of innovation you could be developing in your company but don’t really know where to start, I highly recommend the following: Ask your key suppliers to come in and brief you on trends and innovation in their industry. When I ran a contract manufacturer of bath […]

5 BIG Mistakes When Asking Clients for Feedback

Feedback - jennystilwell.com.au

Feedback from your clients and customers on an ongoing basis is essential for several reasons: When done the right way, it is seen as a positive thing by your clients as an indicator of your intent to improve and perhaps expand on the products and services you deliver As Dan Kennedy says, “Inspect what you […]