| INDUSTRY | CHALLENGE | PROJECT DESCRIPTION | OUTCOME |
| Telecomms | How to generate more sales revenue using customer data held across multiple systems The client was conducting an organisation-wide review of all MIS systems, and this project was aimed at identifying how they could be used more effectively to increase revenues. | Review of all marketing information systems across the organisation, with focus on accessibility of relevant data for input to business planning and decision making. | Potential incremental revenue increases of $300M identified, through more customer focused use of company-wide customer databases. |
| Telecomms | Leadership Training – from technical to commercial focus | Develop and present a training program on Marketing Principles for a select group of Product Development Managers. This training was part of a Leadership Development Program. | Program was tested in one area then rolled out to other product areas nationally. |
| FMCG Brands | Business Rebuilding – after 30% drop in revenue Our client is a multi-million dollar business and had lost a major customer and 30% of their revenue. They wanted to rebuild this lost ground. | We conducted a strategic review of the business, identified the primary opportunities for growth, and provided a clear strategic roadmap for the way forward. | In 2 years this lost ground has been regained, and our client has experienced close to 100% growth in that time. |
Other Projects
| Organisational Review | PROJECT DESCRIPTION | |
| Marketing Strategy for 3 hospitals in corporate group | Work with the CEO in a hospital group to develop cohesive and cost-effective marketing plans. This involved working with the key executive, surgeons, GPs, regional health organisations and the community. unity. | |
| Merger strategy for three separate businesses | Research customer segments in event management industry to address branding, range of services, account management, positioning and delivery of proposed entity. | |
| Merger Strategy, Due Diligence & Implementation | Develop strategy, undertake due diligence with financial and legal specialists, and manage merger implementation for two businesses in the petroleum industry. | |
| Sales Review & Competitive Analysis | Review effectiveness of sales team in media company, in conjunction with competitive analysis of other advertising media. Recommendation on new sales process and initiatives. | |
| Brand Development | Research into consumer and retail market for redevelopment of cosmetics brand, with development of marketing strategy to successfully re-launch existing brand. | |
| Corporate Marketing Training | Develop and present a marketing course in IT&T industry as part of a Corporate Leadership Development Program. | |
| Organisational Review | Develop new organisational structure in professional services firm to enable founding Partner to exit core practice. | |
| Corporate Mentoring | Successfully mentor a Group General Manager, competing with other internal candidates, into position of preferred internal CEO candidate for a not for profit. |