Mercedes Moments of Passion
I believe luxury brands are all about quality, but way more about emotion. What better way to showcase the history of a brand like Mercedes-Benz than with a story that takes you back to when the founder marked the spot of their first factory with a star.
The LEGO® Story
This animated film was created for the company’s 80th birthday. It goes for 17 minutes, but with such a history, it’s worthy of a mini movie. Again, emotion to engage you with the brand.
Futurebrand Legend Nespresso
I think Nespresso is a masterpiece of superior marketing strategy and execution. This video from Futurebrand takes us through the product’s repositioning to a luxury brand.