Episode 1: How to Get to the Gold with Client Feedback

Feedback from your clients and customers on an ongoing basis is essential for several reasons:

–          When done the right way, it is seen as a positive thing by your clients as an indicator of your intent to improve and perhaps expand on the products and services you deliver

–          As Dan Kennedy says, “Inspect what you expect”. Even if you think your clients are happy, it’s always a good insurance policy to check that from time to time.

–          Again, when done properly, the feedback you receive could potentially make a big difference to your business in terms of the opportunities it opens up

So, asking clients for feedback is good.