In order to make this an easy read, I’ve given 7 points to consider in response to the question of whether your marketing strategy needs a refresh… Do you have a content marketing strategy? We need to remember the key point of content marketing is to take your readers through the process of AIDA: Attract […]
When we had our first wave of lockdown early on in the year, it became obvious that business would not be the same for the next few months. As the months rolled on, it seemed that business for most companies would possibly never be the same. Apart from the industries that have been deeply affected […]
If you have individual items to get done, you will create a list. These items may not be related to each other. If you have a task that requires a few actions to be completed, you could still create a list to get these done. When there’s a project to be completed that has a […]
Managing a team remotely isn’t any more problematic than managing one in person, IF you have the right framework in place. Whether you manage a team of two or one hundred and two, there are some key things you need to have in place to make managing your team easier. These include some of my […]
The reason I’m covering this topic is because all too often I see small business owners – mostly those in Foundation – focusing just on sales. All their activities are about getting the sale, and being paid to receive the cash (or the funds). Whilst that is an extremely important part of your business to […]
Challenge: Feeling overwhelmed and unfocused Cause: There are several potential causes for this including: Not being able to see how you will get through your current situation You are trying to do more than you are able to on your own Lack of focus on what’s most important Inability to complete existing tasks before new […]
Like many people globally, everything in my life has changed in 2020. There is a card on my desk that says “It always seems impossible until it’s done”. Apparently we can credit Nelson Mandela with those knowing words. So many times I’ve read that this year, knowing that if I just kept moving forward one […]
Experienced business people will know the answer to this, but it’s still worth doing a check every 3-6 months to make sure your profitability is still on track and that nothing has changed. Less experienced entrepreneurs may not be tracking pricing and margins, and wonder why they aren’t making as much as they thought or […]
Strategic planning for your business is like planning for a holiday. It can be very simple. A weekend for two, away for golf, within a two-hour drive from home — book the venue on or near the golf course, take the car, don’t forget the clubs. Done! A three-week European skiing holiday for a family […]
This book was first published in 1998 and republished a decade later. It is still relevant two decades later. Designed to be read in one sitting, in a few short pages it provides five illuminating insights into traps that CEOs can, and do, fall into and the subsequent impact on the businesses they run. If […]
