Become Part of The 7% Club

With Australian research showing that only 7% of businesses grow beyond two million dollars in turnover, it is a small group of entrepreneurs that are able to scale beyond that to grow their companies toward eight figures.

birds going hard

Does this sound familiar?

  • no-one understands all the core parts of business operations except you – and most of this information is still in your head
  • the business can’t expand further in its current operational form or you will break – the infrastructure to support growth isn’t there
  • as you grow, you seem to have more challenges building a capable team and they still need direction and assistance from you
  • you’re not entirely sure which products or customers are actually profitable, or are potentially costing your business money
  • you’re not sure about the company’s growth strategy – you don’t have clarity about direction and what needs to happen for growth


Jenny has provided our company and management with strategic plans, brilliant guidance and support to ensure that we have stayed on track and achieved our expected growth year on year. She is a star.” Managing Director, Grooming & Accessories Company


A 10M company cannot be run and developed in the same way that got it to seven figures in the first place.

Navigating the shift in how you grow your business is essential for upscaling beyond low seven figures, enabling you to create a better business and life, and the Shift Business Growth Framework™ shows you how.

Strategic shifts are required:

  • People and Business Structure – to streamline processes and operations
  • Develop and Lead – to build depth of capability into the business
  • Strategise and Scale – to focus the team on future direction

The Shift Business Growth Framework helps entrepreneurs take control of their growth path, create a valuable business with strong foundations, effective leadership and strategic focus.

Each of these key stages contains modules which we work through to put the necessary components in place that will enable the business to grow into 8 figures.

The beauty of this process is that it starts at whatever point a company needs to start making shifts to upscale. There is massive value in upscaling your business using the entire process, so the earlier in the process your business starts to upscale to eight figures, the better.

The benefits are tangible and will enable you to not only create a better business, but also enable you to create a better life for yourself and the people you love.

I’d love to help you upscale

jenny upscale

I am the author of ‘The 7% Club’, a strategy advisor and business mentor to founders wanting to upscale from 7 to 8 figures, and an experienced CEO.

My ‘superpower’ is getting to the heart of a business and identifying what needs to be done to make it better. My starting point is to create a better strategy, that will translate to a better business, that will ultimately enable you to have a better life.

After all, isn’t that the whole point of having control of your own company, and destiny? It’s all about a better life. I’d love to help you achieve that.

“Financials… better shape than ever… sales were up 36% on the previous year, EBIT grew by approx. 44%, we’ve grown our cash position, and find ourselves in a great position to fund the next growth spurt.

When I’m at work, it’s more about creativity than problem solving, and I think that most of our team feel the same way, and I’m excited by the prospect of working with a far more motivated team than ever before.

We were always too busy working in the business, and it was only the introduction of your master strategy that gave us a structured approach to working on the business and the outcomes have been outstanding.

In summary, thank you… without the plan, the encouragement and the follow-up we’d still be up to our neck in quicksand!!!” Managing Director, Beauty Products Contract Manufacturer

How do we work together?

I work with all of my clients in an advisory capacity for a minimum of six months.

Before we start working together you will have a complimentary consultation so we can discuss your business challenges, and decide if we would be a good fit to work together.

Once we do start working together, the first session will explore your current challenges, aspirations and goals in detail, and establish some immediate priorities and actions to get going.

Although we use a framework, I do not provide prescriptive advice and every single client receives individual, custom advice for their specific business.

The 3-shift framework can be implemented in full or you can start at any of the stages, depending on the challenges and progress in your business:

People and Structure – start streamlining business processes and operations, put structure into your business, and free yourself to thrive and grow

Develop and Lead – build depth of capability into the business and transition your own role to that of leader with a focus on building value in the company

Strategise and Scale – develop a strategy roadmap for the whole team to follow, implement and be accountable for

Step 1: Book a complimentary consultation to see if we are a good fit, and to start the process.

Step 2: Once we decide to work together, we set a time and a date for our first 1:1 Upscale session, and off we go!

Upscale is ideal if you:
– Prefer to have some meetings in-person at your own premises
– Have more than 5 people in your team
– Would like to engage one of your team in one or more of the sessions
– Value the opportunity to workshop with me each quarter in-person
– Are ready to commit to a minimum 6-month partnership

– Look forward to an optional Strategic Retreat with your team once the groundwork is done.

Upscale is for you if you’re ready to start upscaling strategically.


Business Discovery Call to assess how well positioned your business is to increase in growth and value

Simplify & Structure

  • - Create structure and streamline operational processes for efficiencies
  • - Understand numbers and drivers of profitability
  • - Set up dashboard to run the business
  • - Map out key people and roles to support the owner

Develop & Lead

  • - Attract & retain with the right culture both in-person and remote
  • - Build an A-Team to manage and take operational responsibility
  • - Use The CEO Lens™ to refocus the owner on value creation and leading the team

Strategise & Scale

  • - Explore and assess opportunities using a framework to rate priorities
  • - Develop a clear action plan and accountability

Strategy Roadmap done via ZOOM

Develop Priorities & Action Plan for Next 14-30 Days (ongoing)

Personal email support as required

Checklists & other resources provided as required

Start wherever you need

ZOOM calls per month – each up to 60 minutes

2 per month

One in-person working session every 90 days – 4 per year
(Travel fees may apply beyond Melbourne Metro)

Strategic Retreat offsite with team
Includes preparation with team and CEO prior to retreat, 2-day facilitation, strategy development, alignment of company and individual KPIs.
(The Retreat is an optional extra once we have been working together for more than 6 months.)


Monthly Investment

$1600 per month + GST

Start the Shift to Upscale Your Business & Your Lifestyle

  • You are not locked in to a contract.
  • You can pay as you go on a monthly basis.
  • You will start making positive shifts in your business from the first session
  • You will be shifting the challenges that have previously caused your business to lose momentum
  • You will be creating a new way of growing your company in a manageable and profitable way
  • The guarantee ensures you have zero risk if this arrangement isn’t working for you after 30 days
  • I assure you that this will be a great investment in the success and growth of your company!


I understand it is a big step to bring in an outsider to assist with your business, which is why I fully guarantee the process. After the first month of working together, if you feel I have not delivered against your brief and provided the desired outcomes you specify at the commencement of the process (as long as you have done your part and taken action), I will personally refund 100% of any fees paid in the first month of our relationship.

Next Step

If you would like to have a chat about what you need and how I can help you, please fill in the form and we can set up a time.

I’d love to talk to you!

Succes Stories

  • “It was time to get moving and get serious. With guidance and assistance from Jenny I have been able to successfully grow this business from four employees to fifteen. I particularly needed structure in my business and a solid foundation on which to grow.

    Jenny initially provided a comprehensive strategy, then restructured the business with a view to moving forward and expanding. She provided continued consulting support which gave me confidence and peace of mind.”

    CEO / Gush Global
  • “It is common for CEOs to get bogged down so they can no longer see the specific needs of their business objectively. They are so busy running the business on a day-to-day level that they can’t grasp the bigger picture.

    Jenny has an objective perspective of what is required within a business, and provides the map and tools needed to navigate to a destination. She acts as a guide and support, helping you to overcome obstacles and pull your business together so you can confidently plan a future.”

    CEO / Neon Cosmetics