Build value in your business for now, and create real options for tomorrow.

Strategic advice for founders of $2M-$20M businesses who want to scale, step back, or sell, on their own terms.

Hi there,

I’m Jenny Stilwell, strategy adviser to founders of privately owned businesses. I’ve run companies from startup to $20M and served as CEO of a publicly listed software company, so I know the founder’s perspective first-hand.

Between $2M and $20M, growth and strategic value are on the same continuum. The decisions that help you scale are the same ones that make your business worth more, to you now and to a buyer, investor or successor later.

Yet most founders think about value too late. They assume exit is something to deal with at the end, after the growth and the hard work. By then, the business often depends too heavily on them, and their options have narrowed.

Value creates options. A business that is structurally valuable and less dependent on you gives you a real choice: to keep scaling, to step back, or to sell when the timing is right for you.

I’m a strategy adviser, so my work happens way before any deal transaction, to build the business that rewards you today and gives you leverage tomorrow.

Over three decades I’ve advised hundreds of business owners. Today I work 1:1 with a select number of founders each year, because the work is high-stakes and high-impact.

Would you like to talk about where your business is heading, and the options you would like consider and keep open?

SCHEDULE A CALL

Building Growth and Value

The Growth Shift

For founders scaling beyond $2M

Only 7% of Australian businesses make it beyond $2M in turnover. Getting to eight figures means shifting from running everything to leading a business that runs without you. Using my Shift Business Growth Framework™, we build the foundations, leadership and strategy to grow profitably.

  • Simplify & Structure: Shift from complexity to control
  • Develop & Lead: Shift from business owner to CEO
  • Strategise & Scale: Shift from uncertainty to clarity

Start with the free 7% Club Scorecard, then build your Upscale Roadmap.

Take the 7% Club Scorecard
Explore The Upscale Roadmap

The Value Shift

For founders at $5M-$20M​

Shift from founder to acquirer lens. Whether you plan to sell in two years, ten or never, the same things make your business valuable. Using the Value Shift Framework™, we strengthen the three levers behind premium outcomes:

  • Evidence: proof of performance an acquirer, investor or successor can trust
  • Transferability: a business that runs and grows without depending on you
  • Strategic Advantage: what makes your business worth more to the right owner

Start with the Value First Assessment, then the Founder Exit Roadmap: an indepth review that benchmarks where you are now, what needs to change, and the likely timeframe.

Take the Value First Assessment
Explore the Founder Exit Roadmap

Success Stories

  • “As a client of Jenny’s, I experienced great results and great service - she understands the beauty and personal care market in which we operate, and always delivered. And she is a pleasure to work with. I highly recommend that anyone needing business strategy and advisory services work with Jenny.”

    Patrick Warren National Operations - Devcos International

  • “Jenny’s experience in the IT and telecommunications industry, combined with her depth of business expertise, means she brings a pragmatic approach to technology. She strips away the ‘tech’ to focus on business applications and strategic advantage. She lets the technical experts drive the technology, while she helps them focus on growing their business and the challenges they need to deal with.”

    Stuart Robins Managing Director - Nu Technologies (UK)

  • “We were always too busy working in the business, and it was only the introduction of Jenny’s master strategy that gave us a structured approach to working on the business and the outcomes have been outstanding.

    Sales were up 36% on the previous year, EBIT grew by approx. 44%, we’ve grown our cash position, and find ourselves in a great position to fund the next growth spurt.

    When I’m at work, it’s more about creativity than problem solving.

    In summary, thank you…without the plan, the encouragement and the follow-up we’d still be up to our neck in quicksand!!!”

    Managing Director / Natural Beauty Care

  • “Jenny has provided our company and management with strategic plans, brilliant guidance and support to ensure that we have stayed on track and achieved our expected growth year on year. She is a star.”

    Managing Director / Cosmex International

  • “Following the merger of our business, the partners appointed Jenny to undertake a comprehensive strategic review of the business.

    Jenny’s review was extremely insightful. She had the ability to decipher the key issues that required attention. We have been operating the business based on her recommendations and system improvements and have been pleased with the efficiencies and improvements that have been generated.”

    Director / Jellis Craig

  • “It was time to get moving and get serious. With guidance and assistance from Jenny I have been able to successfully grow this business from 2m to 5m in two years. I particularly needed structure in my business and a solid foundation on which to grow.

    Jenny initially provided a comprehensive strategy, then restructured the business with a view to moving forward and expanding. She provided continued consulting support which gave me confidence and peace of mind.”

    CEO / Gush Global

  • “After establishing a better structure for the company, Jenny then assisted us with strategy for an acquisition. She has diverse expertise and service offerings and I can call on her when new needs arise, totally confident in her skills and experience.

    Every company should allow itself the benefits of seeking an objective viewpoint. This is of real value to me. With great insight Jenny assesses your business and creates a strategy and structure that suits your most specific needs. I have recommended Jenny to a number of my contacts with great success.”

    Managing Director / Peak Oil

  • “It is common for CEOs to get bogged down so they can no longer see the specific needs of their business objectively. They are so busy running the business on a day-to-day level that they can’t grasp the bigger picture.

    Jenny has an objective perspective of what is required within a business, and provides the map and tools needed to navigate to a destination. She acts as a guide and support, helping you to overcome obstacles and pull your business together so you can confidently plan a future.”

    CEO / Neon Cosmetics

  • “I'd been working so much in the business that it was like a breath of fresh air to have Jenny help us map out our business strategy for the next 12 months.  Not only did we come away inspired and reinvigorated, but we had our own blueprint for moving forward.  It was so well worth the investment. She is definitely an expert at identifying how to discard the fruitless elements of your business and hones in on what will bring you results, as well as personal and business satisfaction.

    Jenny's skill set is amazing - she understands all aspects of the business model from HR to marketing to finance, and, she's a great facilitator.”

    Managing Director / JMM Communications

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Connect with Jenny

Thank you for visiting. I’d love to hear from you – please use the contact form to send me a message. I look forward to hearing from you.

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Are you ready to put some strategies in place to move your business forward? If you’d like to schedule a free consultation with me, click on the link to schedule a 1:1 call.

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Where would you like to start?

Would you like to put some strategies in place to move your business forward with clarity and certainty? To schedule a Free Consultation with me, click on the link and fill in the brief application form.

SCHEDULE A CALL

Where would you like to start?

Would you like to put some strategies in place to move your business forward with clarity and certainty? To schedule a Free Consultation with me, click on the link and fill in the brief application form.

SCHEDULE A CALL

Download the Free Strategy Roadmap Guide which will show you The 5-Step Process, The One-Page Template, & The Shortcut!