employee reality check

“It isn’t a natural progression to shift from being involved in everything, to being the CEO leading the company”

If your goal is to grow your business from 7-figures into an 8-figure company, one of the core foundations you will need in order to scale up is capability with your team. Equally important will be your own shift in focus and capability as the CEO.

This model explains how I work with business owners to build this capability.


Culture to Attract & Retain is an essential component of building people capability, particularly in the current environment.

Research has shown that there is definitely a ‘reality gap’ between what employees actually think about the company they work for and what they want, and what the CEO and management team think the employee reality is.

One of the big drivers behind improving employee engagement is to reduce this gap in perceptions. Once you’ve taken the pulse of your team, so to speak, you can create a strategy that includes culture, capability, workplace arrangements, and retention.


The Right People in the Right Roles is of course essential. The People & Roles component is all about making sure this applies, but also with a view to expansion and development of the business. We look at resource planning, efficiencies, incentive plans, individual development requirements and making sure team KPIs are all in alignment with growth goals for the business.

Capable and engaged people are the foundations not just for growth, but they’re essential to the execution of strategy. If you want to keep growing your company, you need the right people in place and a strategy for engaging them.

This module works in alignment with the Culture module.


The CEO Lensmodule is based on a series of building blocks to help shift your focus from where you are now, to building your company into a valuable asset. Your perspective, knowledge and skills will shift considerably toward 8-figure thinking and capability.

Most business owners hold on to the reins too tightly, because they fear things won’t get done or won’t be done properly, or that things won’t get done their way. But it’s not until you let go and step into the leadership role fully, and focus on strategic growth, that your business will take off.

What will shift for the better?

When you have a structured approach to building People Capability, it helps you plan for the future with more certainty.

You will be able to:

  • Attract new employees more effectively
  • Understand the key factors that will improve employee engagement
  • Retain good talent
  • Plan more easily for future resource requirements
  • Define and strengthen your company culture
  • Shift your own skills and focus to step up as leader of a capable team
  • Be more confident in your own role as the company scales up
  • Have a stronger and more capable team that will help you drive growth

How do we work together?

I use a framework outlined above, but it is not prescriptive and every single client receives individual, custom advice for their specific business.

However, before we start working together you will have a complimentary consultation to discuss your people and how well-positioned you are to scale the business up with the existing people foundations.

If you’re comfortable that I can help you achieve your outcomes, and we both think we’d enjoy working together (very important!), then we can start.


I understand it is a big step to bring in an outsider to assist with your business, which is why I fully guarantee the process. If I do not deliver against your brief and provide the desired outcomes you specify at the commencement of the process, I will personally refund 100% of any fees paid.

Next Step

If you would like to have a chat about what you need and how I can help you, please fill in the form and we can set up a time.

I’d love to talk to you!

Success Stories

  • “The most difficult aspect of running your business, and growing it, is to work on the business rather than in it. Jenny has been great in giving me this focus. Don’t just sit back – make it happen.”

    Co-Founder / The Tank
  • “Jenny’s experience in the IT and telecommunications industry, combined with her depth of business expertise, means she brings a pragmatic approach to technology. She strips away the ‘tech’ to focus on business applications and strategic advantage. She lets the technical experts drive the technology, while she helps them focus on growing their business and the challenges they need to deal with.”

    Stuart Robins Managing Director - Nu Technologies
  • “After establishing a better structure for the company, Jenny then assisted us with strategy for an acquisition. She has diverse expertise and service offerings and I can call on her when new needs arise, totally confident in her skills and experience.

    Every company should allow itself the benefits of seeking an objective viewpoint. This is of real value to me. With great insight Jenny assesses your business and creates a strategy and structure that suits your most specific needs. I have recommended Jenny to a number of my contacts with great success.”

    Managing Director / Peak Oil
  • “I had the pleasure of working with Jenny in her role as CEO of one of our service providers. During that time we established a strong working relationship that added considerable value to our business and the Revlon brand, and the occasional lunch made doing business even that much more enjoyable!”

    Sheryl Osborne National Field Sales Manager - Revlon
  • “As a client of Jenny’s, I experienced great results and great service - she understands the beauty and personal care market in which we operate, and always delivered. And she is a pleasure to work with. I highly recommend that anyone needing business strategy and advisory services work with Jenny.”

    Patrick Warren National Store Operations - Devcos International
  • “Following the merger of our business, the partners appointed Jenny to undertake a comprehensive strategic review of the business.

    Jenny’s review was extremely insightful. She had the ability to decipher the key issues that required attention. We have been operating the business based on her recommendations and system improvements and have been pleased with the efficiencies and improvements that have been generated.”

    Director / Jellis Craig
  • “We were always too busy working in the business, and it was only the introduction of Jenny’s master strategy that gave us a structured approach to working on the business and the outcomes have been outstanding.

    Sales were up 36% on the previous year, EBIT grew by approx. 44%, we’ve grown our cash position, and find ourselves in a great position to fund the next growth spurt.

    When I’m at work, it’s more about creativity than problem solving.

    In summary, thank you…without the plan, the encouragement and the follow-up we’d still be up to our neck in quicksand!!!”

    Managing Director / Natural Beauty Care
  • “Jenny has provided our company and management with strategic plans, brilliant guidance and support to ensure that we have stayed on track and achieved our expected growth year on year. She is a star.”

    Managing Director / Cosmex International
  • “I'd been working so much in the business that it was like a breath of fresh air to have Jenny help us map out our business strategy for the next 12 months.  Not only did we come away inspired and reinvigorated, but we had our own blueprint for moving forward.  It was so well worth the investment. She is definitely an expert at identifying how to discard the fruitless elements of your business and hones in on what will bring you results, as well as personal and business satisfaction.

    Jenny's skill set is amazing - she understands all aspects of the business model from HR to marketing to finance, and, she's a great facilitator.”

    Managing Director / JMM Communications
  • “It is common for CEOs to get bogged down so they can no longer see the specific needs of their business objectively. They are so busy running the business on a day-to-day level that they can’t grasp the bigger picture.

    Jenny has an objective perspective of what is required within a business, and provides the map and tools needed to navigate to a destination. She acts as a guide and support, helping you to overcome obstacles and pull your business together so you can confidently plan a future.”

    CEO / Neon Cosmetics
  • “It was time to get moving and get serious. With guidance and assistance from Jenny I have been able to successfully grow this business from four employees to fifteen. I particularly needed structure in my business and a solid foundation on which to grow.

    Jenny initially provided a comprehensive strategy, then restructured the business with a view to moving forward and expanding. She provided continued consulting support which gave me confidence and peace of mind.”

    CEO / Gush Global