“A roadmap will help navigate your path in a rapidly changing world”

The larger your business becomes, the more essential it is to have a clear strategy that will enable you to navigate your path in a rapidly changing world.

If you’re reading this, congratulations! It’s likely that you’re in what I refer to as ‘The 7% Club’. Only 7% of all businesses in Australia (with similar percentages in the UK and US also) have grown beyond 2M in turnover. If you’ve made it into this group, I’m sure you want  to keep growing!

But it’s not enough to rely on previous assumptions, or to keep going the way you have in the past. Is it time to take a fresh look at strategy to shift your thinking, focus and results? Your strongest competitors will be.

Business models have changed, how people work has changed and markets have shifted.

Have you ever woken in the middle of the night, and stayed awake worrying about how you were going to grow the company further?

Maybe the business trajectory has stalled and you just need to focus on how to recharge your strategy, lift your sales revenue and invigorate growth.

If you have been lacking certainty over the right strategic direction for your business, or what the best strategy will be to enable you to reach your growth targets, you need to develop a strategy roadmap.

What data and information do you use to help you make objective strategic decisions? There is a wealth of insightful information in obvious places most business owners ignore.

If you wonder why you always have to keep driving the business forward, you definitely need a strategy roadmap to engage your team to do their share of the driving.

My purpose is to help you create better strategies by understanding your business, your environment and opportunities more deeply, so you will naturally create a better business as a result, which provides a better life for you and the people you love.

Don’t waste time by guessing.

As the company grows, you need a more professional approach to strategy that engages the whole team, keeps everyone on track, and can be developed in an efficient and repeatable way. Strategy is not a mission statement, or a financial plan, or a marketing plan, or a vision for the future. Strategy is the answer to ‘how’. How will we get to where we want to be, based on what we know of our external and internal environment?

The problem with most business strategies, is that the groundwork isn’t done. There is no research or analysis conducted from an internal or an external perspective. Key questions are not answered. That is what makes business owners nervous about growth and about making strategic decisions – the bulk of their decisions are not strategic and are based on guesswork or gut feeling.

If you want to succeed, you need to do the work, and do it properly, otherwise you could end up anywhere. If you want your team in alignment with business goals, everyone needs a plan so they know what they are expected to do.

As the leader, you need to have some degree of certainty and confidence in the strategic direction you drive your business.

I can help you create a strategy roadmap for your company

You’re already in ‘The 7% Club.’ Let’s map out your next stage of growth.

Together we will create your Strategy Roadmap working through a 10-step process that forms the foundation. You will uncover what needs to shift in your current view of your company, and where are the best opportunities for growth. As part of this exercise we will review:

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Goals and Objectives

This is the starting point. Your goals need to be galvanizing and something that your team can get behind. They need to tie in with your Purpose. Don’t get caught up on the wrong kind of goals.


It’s critical to look at how your business has been performing in different areas over a period of time, to understand what may need to change to get different results. Looking back and drilling down will help you get smart about your future.


It is a big trap to rely on what you think you know, rather than what is the actual situation. We will explore this to uncover new insights about your business.

Ideal Customers & Why

This sounds easy but it isn’t – that’s why so many business owners find it hard to articulate. This is the core of your business purpose, business model and communication focus. Understanding ‘who’ and ‘why’ is the essence of what your company does.

Business Organisation

How your business organises itself to deliver and make money in the process, is critical to your future success. Getting this right is important.

SWOT Insights

This is a powerful tool, when done correctly, to deliver insights about opportunities for growth that are currently in your company’s orbit

Risk Assessment

Being able to evaluate risks, and determine your appetite for risk-taking in business, is an important factor in your business growth strategy.

Business Shifts

As a result of the groundwork we do on your business growth strategy, it will become clear what shifts you may need to make in your business to grow it further and make it a better, stronger company.

Strategic Decisions

Everything comes together at decision-time. I will provide a framework that will enable you to make informed strategic decisions with more confidence and clarity than you ever could have before. It is an invaluable management tool.

Strategy Roadmap

The final step in the process. We will create your Strategy Roadmap, complete with an action plan that is broken down into 90 days, 30 days and weekly priorities for you and your team to follow.

What will shift for the better?

This will enable you to take greater control of your business, confident that you have the right people, structure and core processes in place to focus on new opportunities.

Your skills, and your business, will be more advanced and infinitely better as a result of this process.

You will:

  • get faster results than if you tried to work through this alone
  • have clarity about your future direction
  • have confidence in the strategic decisions you’ve made
  • grow sales and profit
  • engage your team in the company’s strategy and priorities
  • make your team accountable for their role in the company’s strategic growth
  • have a full understanding of the dynamics of your market and business
  • have confidence in the robustness of the strategy process
  • have a framework to make strategic business growth decisions in the future
  • have a repeatable process for future planning and business growth decision-making
  • have a strategy roadmap and an action plan to follow for the next 12-18 months
  • have 90-day focus accountabilities for the team

How do we work together?

I work directly with the CEO or owner of the company to explore your business challenges, aspirations and goals in detail. Your senior team will be involved in this process, for their contribution, engagement and accountability.

Before we start working together you will have a complimentary consultation to discuss your current situation, what you want to achieve, and if we would be a good fit to work together.

If you’re comfortable that I can help you achieve your outcomes, and we both think we’d enjoy working together (very important!), then we can start:

  • I will work with you and your team to collect information, data and feedback on each of the key steps in the Process
  • I will spend time reviewing this and have discussions with you as we progress
  • Depending on the size of your team and structure of your business, it will be worthwhile to have key members of the team involved in this process
  • We may need a workshop of two along the way, which we will organise so there is minimal disruption on the day-to-day focus for everyone
  • There will be a strategy day where we work through the final strategy roadmap, creating action plans for the next 12-18 months, and 90-day focus priorities
  • There will be clarity, accountability and engagement across your business

After that, I can leave you and your team to get on with it, or I can work with you for a period of time on an advisory basis to make sure you stay on track.


I understand it is a big step to bring in an outsider to assist with your business, which is why I fully guarantee the process. If I do not deliver against your brief and provide the desired outcomes you specify at the commencement of the process, I will personally refund 100% of any fees paid.

Next Step

If you would like to have a chat about what you need and how I can help you, please fill in the form and we can set up a time.

I’d love to talk to you!

Success Stories

  • “We were always too busy working in the business, and it was only the introduction of Jenny’s master strategy that gave us a structured approach to working on the business and the outcomes have been outstanding.

    Sales were up 36% on the previous year, EBIT grew by approx. 44%, we’ve grown our cash position, and find ourselves in a great position to fund the next growth spurt.

    When I’m at work, it’s more about creativity than problem solving.

    In summary, thank you…without the plan, the encouragement and the follow-up we’d still be up to our neck in quicksand!!!”

    Managing Director / Natural Beauty Care
  • “Jenny has provided our company and management with strategic plans, brilliant guidance and support to ensure that we have stayed on track and achieved our expected growth year on year. She is a star.”

    Managing Director / Cosmex International
  • “The most difficult aspect of running your business, and growing it, is to work on the business rather than in it. Jenny has been great in giving me this focus. Don’t just sit back – make it happen.”

    Co-Founder / The Tank
  • “As a client of Jenny’s, I experienced great results and great service - she understands the beauty and personal care market in which we operate, and always delivered. And she is a pleasure to work with. I highly recommend that anyone needing business strategy and advisory services work with Jenny.”

    Patrick Warren National Store Operations - Devcos International
  • “Following the merger of our business, the partners appointed Jenny to undertake a comprehensive strategic review of the business.

    Jenny’s review was extremely insightful. She had the ability to decipher the key issues that required attention. We have been operating the business based on her recommendations and system improvements and have been pleased with the efficiencies and improvements that have been generated.”

    Director / Jellis Craig
  • “After establishing a better structure for the company, Jenny then assisted us with strategy for an acquisition. She has diverse expertise and service offerings and I can call on her when new needs arise, totally confident in her skills and experience.

    Every company should allow itself the benefits of seeking an objective viewpoint. This is of real value to me. With great insight Jenny assesses your business and creates a strategy and structure that suits your most specific needs. I have recommended Jenny to a number of my contacts with great success.”

    Managing Director / Peak Oil
  • “I'd been working so much in the business that it was like a breath of fresh air to have Jenny help us map out our business strategy for the next 12 months.  Not only did we come away inspired and reinvigorated, but we had our own blueprint for moving forward.  It was so well worth the investment. She is definitely an expert at identifying how to discard the fruitless elements of your business and hones in on what will bring you results, as well as personal and business satisfaction.

    Jenny's skill set is amazing - she understands all aspects of the business model from HR to marketing to finance, and, she's a great facilitator.”

    Managing Director / JMM Communications
  • “It was time to get moving and get serious. With guidance and assistance from Jenny I have been able to successfully grow this business from four employees to fifteen. I particularly needed structure in my business and a solid foundation on which to grow.

    Jenny initially provided a comprehensive strategy, then restructured the business with a view to moving forward and expanding. She provided continued consulting support which gave me confidence and peace of mind.”

    CEO / Gush Global
  • “It is common for CEOs to get bogged down so they can no longer see the specific needs of their business objectively. They are so busy running the business on a day-to-day level that they can’t grasp the bigger picture.

    Jenny has an objective perspective of what is required within a business, and provides the map and tools needed to navigate to a destination. She acts as a guide and support, helping you to overcome obstacles and pull your business together so you can confidently plan a future.”

    CEO / Neon Cosmetics
  • “I had the pleasure of working with Jenny in her role as CEO of one of our service providers. During that time we established a strong working relationship that added considerable value to our business and the Revlon brand, and the occasional lunch made doing business even that much more enjoyable!”

    Sheryl Osborne National Field Sales Manager - Revlon
  • “Jenny’s experience in the IT and telecommunications industry, combined with her depth of business expertise, means she brings a pragmatic approach to technology. She strips away the ‘tech’ to focus on business applications and strategic advantage. She lets the technical experts drive the technology, while she helps them focus on growing their business and the challenges they need to deal with.”

    Stuart Robins Managing Director - Nu Technologies