Episode 48: Trademark Attorney – Helping companies protect their brand with Binh Rey

Episode 48: Trademark Attorney - Helping companies protect their brand with Binh Rey

The 7 Percent Club Podcast – Episode 48: Trademark Attorney – Helping companies protect their brand with Binh Rey

Episode Overview

Your brand is your business’s most valuable asset – but is it really protected?
 
In my latest podcast, I sit down with Binh Rey, Trademark Attorney & General Manager of Applied Marks, who has personally managed over 2,500 trademark applications. With 13+ years in trademarks and 15 years in marketing, Binh brings a unique commercial perspective to protecting brand names.
We cover:
✅ Why registering a company name or ABN does not protect your brand
✅ The difference between wordmarks, logomarks & what’s most powerful for SMEs
✅ What happens when businesses overlook trademarks (and the costly fallout)
✅ Expanding internationally – how to safeguard your brand in new markets
✅ Practical steps & costs for getting started
If you’re building a business with growth in mind, this episode is a must-listen.
Have you trademarked your brand name yet?

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

Let’s connect:
LinkedIn: https://www.linkedin.com/in/jennystilwell/
Instagram: https://www.instagram.com/jennystilwellAustralia/
Website: https://jennystilwell.com.au/
Email: jenny@jennystilwell.com.au

Free copy of The 7% Club book
If you would like a free copy of The 7% Club book or access to an audio version of the book, click on these links:
Paperback book: https://jennystilwell.com.au/the-7-percent-club/free-copy-offer/
Audio version: https://jennystilwell.com.au/the-7-club-audiobook/

Episode 47: 7 Reasons Why Investors & Acquirers BuyPodcast
Episode 49: 8 Strategies to Lead Through Uncertainty with Clarity and StrengthPodcast