Marketing assets: do you have the right ones?

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Marketing assets: do you have the right ones?

Marketing assets are designed to do just that – be an asset for you. Good marketing assets will:

  • Help position you in your market (make your business seem larger, premium, exclusive, an expert, a discounter, etc)
  • marketing-assetsEstablish or reinforce your credentials
  • Build credibility
  • Explain the value you offer and convince prospects to talk to you
  • Attract people who are in alignment with your messages, content and style
  • Effectively communicate your message to the right market
  • Start the sales process
  • Move the sales process along
  • Engage your audience

Here is a list of some of the potential Marketing Assets you could be using:

Presence & Communication

  • Website
  • Blog
  • Facebook profile
  • Twitter profile
  • Linked In profile

Messages, Positioning & Promotion

  • Brochures
  • Flyers
  • Cards – eg: DL, postcards
  • Branded folders – eg: to hold proposals, brochures, etc
  • Direct mail pieces – could be letters, cards, templates used for DM
  • Company overview/credentials documents – that can be printed or emailed
  • Published book(s)
  • Articles (for publication in online directories, in print, on your website, on your blog)
  • Newsletter – online or print
  • Magazine – print or online
  • Media Kit
  • Signature talk /speech
  • Signature workshop or program content
  • E-books
  • Special reports
  • White papers
  • Research findings
  • Scripted messages – for social media
  • Product launch templates

Databases

  • Client databases
  • Prospect databases

And so it goes on!

Remember, not all these marketing assets are appropriate for every business. You need to decide which of these is a best-fit for your business, and your marketing strategies.

The key to this is to have your marketing foundations in place and know what you want to achieve if and when you develop these marketing assets.

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